We'd moved from Joburg to Durban in 1997. James was completing a project with a well-known national company, and we didn't want to go back to Gauteng. Jacs was working at a magazine publisher in Glen Hills. We were building websites part-time, but it wasn't quite enough to support our growing family. Websites were all designed from scratch and hand-coded back in the "old days". We made a leap of faith, and made this our full-time work. Amazingly, as soon as we made the commitment, work began to increase!
The internet has evolved and grown so much in our time. With the rise of mobile device technology came the need for websites that are mobile-friendly. From stand-alone mobi sites, to fully responsive sites that adapt to every device screen (and various experiments in between), we're now at a point where "mobile first" is the standard, while providing engaging desktop experiences for those who prefer their internet "on the big screen".
We do our best to stay up to date with changing trends and tech. Our customer's needs have always played a role in directing us towards new skills, better work-methods, and extended services. We've been working from home since long before it was necessary, so we're well-equipped to handle online meetings and remote support. Our "Mexican Fishermen" philosophy means we won't ever take on more than we can handle, or grow too big to care about YOU as an individual. Most of our customers are friends, in a real-life sense. Our core team are all family. We also partner with other trusted Service Providers (aka friends who know stuff) when required, to meet all your needs.
An American investment banker was at the pier of a small coastal Mexican village when a small boat with just one fisherman docked. Inside the small boat were several large yellowfin tuna. The American complimented the Mexican on the quality of his fish and asked how long it took to catch them.
The Mexican replied, "only a little while. The American then asked why didn't he stay out longer and catch more fish? The Mexican said he had enough to support his family's immediate needs. The American then asked, "but what do you do with the rest of your time?"
The Mexican fisherman said, "I sleep late, fish a little, play with my children, take siestas with my wife, Maria, stroll into the village each evening where I sip wine, and play guitar with my amigos. I have a full and busy life." The American scoffed, "I am a Harvard MBA and could help you. You should spend more time fishing and with the proceeds, buy a bigger boat. With the proceeds from the bigger boat, you could buy several boats, eventually you would have a fleet of fishing boats. Instead of selling your catch to a middleman you would sell directly to the processor, eventually opening your own cannery. You would control the product, processing, and distribution. You would need to leave this small coastal fishing village and move to Mexico City, then LA and eventually New York City, where you will run your expanding enterprise."
The Mexican fisherman asked, "But, how long will this all take?"
To which the American replied, "15 – 20 years."
"But what then?" Asked the Mexican.
The American laughed and said, "That's the best part. When the time is right you would announce an IPO and sell your company stock to the public and become very rich, you would make millions!"
"Millions – then what?"
The American said, "Then you would retire. Move to a small coastal fishing village where you would sleep late, fish a little, play with your kids, take siestas with your wife, stroll to the village in the evenings where you could sip wine and play your guitar with your amigos."
This Story of the Mexican Fisherman was originally told by Heinrich Böll about an encounter between an enterprising tourist and a small fisherman on a European coast, in which the tourist suggests how the fisherman can improve his life. It's been told, re-told and adapted to this version which we've based our life and work on.Go Fishing!